JJGRANT - “Nobody cares if you cry”
Back in April, I was introduced to JJGRANT and immediately was drawn to the brand. I have a deep love for brands who tell a story, alongside phenomenal quality and aesthetic.
JJGRANT brings just that. Stories behind the brand and it’s releases. Allow me to introduce you to the Crybaby Sweatshirt —
So what’s the deal? What’s the story behind this latest piece?
I had just recently got dumped by this girl that I was dealing with for a little over 2 years, and aside from my ego being bruised and my feelings being hurt ... I was honestly confused. I was confused about her just leaving me the way she did. I mean, she didn't even give me a 2 weeks notice.
First off, the quality of the sweatshirt is INSANE. JJGRANT’s factory is based out of LA, bringing you this heavy weight piece that’s cropped perfectly, distressed just right, and the detail is nuts!
Love these details! WARNING: NOBODY CARES IF YOU CRY!
On October 4th she told me:
"I can't grow with you "
I cried like a baby and she watched .... and then she left.
And now here we are, November 16th, and the cry baby sweaters are out, dedicated to the ones who cried alone .... you won't cry forever XX
And that’s big facts! I damn sure know that I can relate to these feelings, but we can’t cry forever. Heartbreak won’t last for life, and what better way to express yourself than through your clothing?!
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Know that it doesn’t stop here. Another recent drop by the brand is the Peter Pan tee.
"I fell in love with a hoe" and that's me just being honest. You can't help who you fall in love with.
Made and produced in the USA, this tee is one of the heaviest cottons on the market, and the entire design is printed in puff, a JJGRANT favorite.
It's a pretty bold shirt. The vintage green color, along with its boxy 90s silhouette makes it a classic piece.
Alongside these pieces, JJGRANT offers plenty more must cops. Below are some of my personal favorites:
On August 25th, the brand held it’s second solo pop up in Harlem. It was completely outside of the box, the work showcased inside of a tent. It was 20x20 and covered entirely in graffiti telling their story.
Building a streetwear brand isn't easy, and there is no right or wrong way of doing things. It’s just about getting it done.
Early next year you can find the brand in Vegas, vending at Liberty Fairs. You can also expect an exclusive pop up on Valentine's Day.
To shop these pieces and more, check them out at www.jjgrantnyc.com/
JJGRANT: A LOVE STORY
Can I tell you guys how in love I was with my JJGRANT tee when it came in the mail? I was like "OMG, I love this!" LITERALLY.
I wanted to familiarize myself a little more with the brand, because I really loved everything about the tee. The super good quality, the dope colors, and "WE JUST WANT SOME FLOWERS WHILE WE CAN STILL SMELL THEM" written on the back. I was curious about the story behind it.
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JJGRANT’s first sweater was made in 2014, followed by the 90s era snapback, which Fabolous wore in a Beats by Dre commercial.
Once I realized that I wanted JJGRANT to be a clothing brand, I knew immediately that it would be a love story. Not a fairy-tale, but more of a realistic love story. One filled with hopelessness, heartbreak, commitment, and passion. Love.
What more can we expect from the brand?
In August, JJGRANT will be putting together it’s second pop up exhibition, called “Once upon a time”. You can also expect new hoodies, bottoms, jackets, and hats from the brand.
What will make this collection so special, aside from the story telling, will be the quality of our t-shirts. This year, we will be introducing one of the heaviest t-shirts on the market.
To shop, check out www.jjgrantnyc.com, and @_jjgrant on Instagram.
Also, like last Summer, JJGRANT plans on hitting the Soho streets to give out flowers!
If you are located in NYC and want to spread love, feel free to mob out with us .