JJGRANT: A LOVE STORY
Can I tell you guys how in love I was with my JJGRANT tee when it came in the mail? I was like "OMG, I love this!" LITERALLY.
I wanted to familiarize myself a little more with the brand, because I really loved everything about the tee. The super good quality, the dope colors, and "WE JUST WANT SOME FLOWERS WHILE WE CAN STILL SMELL THEM" written on the back. I was curious about the story behind it.
JJGRANT’s first sweater was made in 2014, followed by the 90s era snapback, which Fabolous wore in a Beats by Dre commercial.
Once I realized that I wanted JJGRANT to be a clothing brand, I knew immediately that it would be a love story. Not a fairy-tale, but more of a realistic love story. One filled with hopelessness, heartbreak, commitment, and passion. Love.
What more can we expect from the brand?
In August, JJGRANT will be putting together it’s second pop up exhibition, called “Once upon a time”. You can also expect new hoodies, bottoms, jackets, and hats from the brand.
What will make this collection so special, aside from the story telling, will be the quality of our t-shirts. This year, we will be introducing one of the heaviest t-shirts on the market.