JJGRANT - “Nobody cares if you cry”
Back in April, I was introduced to JJGRANT and immediately was drawn to the brand. I have a deep love for brands who tell a story, alongside phenomenal quality and aesthetic.
JJGRANT brings just that. Stories behind the brand and it’s releases. Allow me to introduce you to the Crybaby Sweatshirt —
So what’s the deal? What’s the story behind this latest piece?
I had just recently got dumped by this girl that I was dealing with for a little over 2 years, and aside from my ego being bruised and my feelings being hurt ... I was honestly confused. I was confused about her just leaving me the way she did. I mean, she didn't even give me a 2 weeks notice.
First off, the quality of the sweatshirt is INSANE. JJGRANT’s factory is based out of LA, bringing you this heavy weight piece that’s cropped perfectly, distressed just right, and the detail is nuts!
On October 4th she told me:
"I can't grow with you "
I cried like a baby and she watched .... and then she left.
And now here we are, November 16th, and the cry baby sweaters are out, dedicated to the ones who cried alone .... you won't cry forever XX
And that’s big facts! I damn sure know that I can relate to these feelings, but we can’t cry forever. Heartbreak won’t last for life, and what better way to express yourself than through your clothing?!
Know that it doesn’t stop here. Another recent drop by the brand is the Peter Pan tee.
"I fell in love with a hoe" and that's me just being honest. You can't help who you fall in love with.
Made and produced in the USA, this tee is one of the heaviest cottons on the market, and the entire design is printed in puff, a JJGRANT favorite.
It's a pretty bold shirt. The vintage green color, along with its boxy 90s silhouette makes it a classic piece.
Alongside these pieces, JJGRANT offers plenty more must cops. Below are some of my personal favorites:
On August 25th, the brand held it’s second solo pop up in Harlem. It was completely outside of the box, the work showcased inside of a tent. It was 20x20 and covered entirely in graffiti telling their story.
Building a streetwear brand isn't easy, and there is no right or wrong way of doing things. It’s just about getting it done.
Early next year you can find the brand in Vegas, vending at Liberty Fairs. You can also expect an exclusive pop up on Valentine's Day.
To shop these pieces and more, check them out at www.jjgrantnyc.com/